Gemma Vaughan

Gemma Vaughan

Multi Award Winning Entertainment, Hospitality & Destination Sales & Marketing Director.

From Live Nation Entertainment to Escape to Freight Island and now the AO Arena, Gemma has 14 years’ experience that spans all aspects of marketing and brand development in the hospitality and entertainment space. Whilst her work has supported legends such Faithless, Cliff Richard, Mariah Carey, Britney Spears, Tom Jones, Lionel Richie, Rod Stewart, and many more.

Gemma also knows what it takes to support acts from the ground up. She has extensive experience in building the programming and development of rural touring networks and grassroots musicians, accumulating at Cuffe & Taylor where she achieved outstanding success delivering music to some of the UK’s less-fashionable regions and locations.

With wide-ranging expertise, Gemma has delivered agile and effective sales & marketing campaigns nationwide, achieving annual ticket sales of over 600,000 and presenting 25% YoY growth.

Upon joining the AO Arena as director of sales and marketing, Gemma’s next venture is heading up the launch of The Mezz, an exclusive members-only level that offers the UK’s first restaurant and bar experience inside a live music venue, solidifying the AO Arena as the beating heart of the city’s music scene.

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