amie Edwards is one of the UK’s leading Mental Performance Coaches, trusted by world champions, elite athletes, and high-performing business leaders.
His work has been tested at the highest level—coaching figures such as Rugby World Cup winner Lewis Moody MBE, Ashes hero Andrew “Freddie” Flintoff, Ryder Cup icons Lee Westwood and Tyrrell Hatton, and top-tier footballers including Joe Hart, Gareth Bale, Jordan Pickford, and Luke Shaw amongst many others.
In the world of business, Jamie advises CEOs and senior teams from brands including Red Bull, Adobe, Vodafone, MSD, and Virgin Media—helping them think beyond the numbers and perform under pressure.
His philosophy and methods have been embraced across industries, from professional sport and finance to hospitality and healthcare—and for a decade has shared with women navigating life with cancer, through retreats and workshops that bring elite performance principles to the biggest game of all. Life.
Jamie has worked with leadership and staff at iconic venues such as Wimbledon’s All England Club, Wentworth, and Emirates Golf Club, and is proud to contribute to the city he loves by joining the judging panel for This is MCR Awards.