When you’re entering an award, you always need to think carefully about the WHY. Tell the judges exactly WHY should you win this award (what was your unique purpose, passion, vision, emotion, reason for doing it) – don’t just tell us WHAT
Tell us a story and paint a compelling picture. Killer entries are written with personality and flair. Judges are often reading up to 50 entries in the same category – make yours stand out and get the judges excited.
Make sure you’ve got a great strategy, based on keen insight, with stand-out creativity and proven results. This is the perfect formula.
As well as writing your actual entry (either fill in the standard form, but even better, get yours designed as it will stand out), also prepare us a great support deck – pack it with images, results, video links (that work), and testimonials. A picture paints a thousand words after all.
Back up your entry with stats and facts – data driven campaigns are always the strongest. Don’t be vague, tell us exactly how you’ve driven ROI, exceeded your sales targets and smashed your KPIs.
Use the power of endorsement by including testimonials – tell us what your clients, customers and colleagues say (remember to include their names).
Put enough time and effort into writing your entry – don’t just rustle it up last minute and hope the judges can feel your passion. Remember this is your masterpiece. Give yourself at least two weeks to start to think about the entry, gather your supporting material, finesse and improve it. Show it to a colleague and make sure it’s word perfect and doesn’t exceed the word count (judges can tell if you’ve snuck in another couple of hundred words).
Don’t enter a campaign if it isn’t an absolute stonker. Be honest with yourself – is this worthy of winning a top award? Have you broken boundaries, used new techniques, forged new markets, engaged new customers, be uniquely diverse & inclusive, generated magnificent results? If so, then get writing.
Enjoy crafting your entry. This could be your 15 minutes of fame after all.